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BUSINESS STRATEGY
PRODUCT CREATION
SUPPLY CHAIN

 

MAKING
PRODUCT
OPPORTUNITIES 
TANGIBLE

GRANITEROOTS

INNOVATION AND DESIGN

VISION

A BUSINESS INCUBATOR THAT BRINGS CONSUMER AND MARKET INSIGHTS TOGETHER TO CREATE INNOVATIVE PRODUCTS THAT AMPLIFY YOUR BRAND.

STATEMENT

“WE ARE NOT HERE TO REDEFINE YOUR BRAND.
OUR JOB IS TO UNDERSTAND WHO YOU ARE AND AMPLIFY MESSAGE THAT GROWS YOUR BUSINESS”

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PERFORMANCE

OUTDOOR

SANDALS

CASUAL

FOOTWEAR

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CLEATED FOOTWEAR

SPORTS BALLS

HELMETS

EQUIPMENT

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THERMAL / PERFORMANCE / UTILITY

BOOTS AND APPAREL

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PHYSICAL THERAPY BRACES

MUSCLE ATTENUATION

THERAPY

SERVICES WE PROVIDE

Our range of skillsets will help bring your product vision from concept ideation to product launch.

WE ARE A TURN KEY SERVICE PROVIDER OR WE CAN CUSTOMIZE SERVICES TO MEET YOUR HIGHEST NEEDS.

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BUSINESS STRATEGY

Industry and consumer market research, brand strategy, human performance research and product positioning for competitive advantage.

IDENTIFYING MARKET
OPPORTUNITIES AND GAPS

COMPETITIVE SET ANALYSIS

CONSUMER PERFORMANCE NEEDS AND INSIGHTS

COST ANALYSIS

PRODUCT BRIEFS AND COLLECTION BUILDING
 

OBJECTIVE OUTLINE OF THE BUSINESS OPPORTUNITY ALONG WITH KEY PERFORMANCE CRITERIA FOR PRODUCT CREATION PROCESS

DISTRIBUTION
AND
MERCHANDISING
 

ACCOUNT  AND BUYER CONNECTION

 

ALIGN PRODUCT STRATEGY AND assortment planning 

SALES PLANNING AND
TRAINING
 

PRODUCT STORYTELLING AND SELL IN SUPPORT

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PRODUCT CREATION

Product Design and creative direction transforming concepts into market-ready products with exceptional design, color trend, materialization and functional performance.

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SUPPLY CHAIN

FULL COMMERCIALIZATION SUPPORT FOR PRODUCT DEVELOPMENT, SAMPLE MAKING, PRODUCTION COORDINATION AND FULFILLMENT PLANNING.

COMMERCIALIZATION
PRODUCTION PLANNING

Product Development Planning, 

 

Production Scheduling, 

Material Planning, 

Vendor Coordination, 

Market-Driven Production

MOLDMAKING /  
MATERIAL SOURCING 

precision mold making,

material procurement

supplier collaboration

sustainability focus

material testing

PRODUCT LOGISTICS / WAREHOUSING

supply chain coordination

inventory mangement

distribution network

packaging solutions

warehousing

QUALITY ASSURANCE
PRODUCT CERTIFICATION
 

product testing

regulatory compliance

inspection protocols

performance validation

certification management

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PROVEN TRACK RECORD

LEVERGING EXPERIENCE FROM THE WORLD'S TOP FOOTWEAR AND APPAREL COMPANIES

CONSUMER TREND RESEARCH

MACRO TREND ANALYSIS

COLOR TREND, MATERIAL AND SURFACE DESIGN TREND FORECASTING

FULL DESIGN PROCESS SUPPORT

DIGITAL SKETCHING, DRAWING, ADOBE ILLUSTRATOR CAD
CREATION, COLORWAY AND CAD CREATION.

TECHNICAL
CAD SUPPORT

OUTSOLE DESIGN, MOLD DRAWING CREATION, 3D MODELING, 3D PRINTING, VIRTUAL MODEL MAKING,  

PRODUCT DEVELOPMENT, ENGINEERING AND 
TESTING

PRODUCT DEVELOPMENT SUPPORT, SPEC SHEET CREATION, FIT TESTING AND SATRA CERTIFIED TESTING

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